Direction / Animation
For the Dutch youth, the bicycle is the number one form of transportation.They also check Facebook or send text messages while cycling. And that of course can be quite hazardous. Smartphone use plays a role in 1 in 5 cycling accidents involving young people. This results in hundreds of youngsters getting injured each year. The Bike Mode app encourages young cyclists to ride safely. We offer youngsters incentives that reward them for not using their phones when they are on their bikes.
Olaf van der Geld
Bas Janssen & Koen Janssen
SpinAward - Silver - Digital Campaign
Lovie - Silver - Digital campaigns
Lovie - People’s - Digital campaigns
Esprix - Bronze - Not for profit
Webby - Nominee - City & Urban Innovation
Webby - Honoree - Best Visual Design
FWA - Mobile of the Day
iTunes Store - App of the Day
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