Bike Mode

For the Dutch youth, the bicycle is the number one form of transportation.They also check Facebook or send text messages while cycling. And that of course can be quite hazardous. Smartphone use plays a role in 1 in 5 cycling accidents involving young people. This results in hundreds of youngsters getting injured each year. The Bike Mode app encourages young cyclists to ride safely. We offer youngsters incentives that reward them for not using their phones when they are on their bikes.

Seeding film

Case

Flight 2

Flight 3

Flight 4

CLIENT

Rijksoverheid

OUR ROLE

Direction
Production
Animation

CREDITS

Agency:
N=5

Creative Director:
Olaf van der Geld

Creative:
Bas Janssen & Koen Janssen

Illustrator:
Mads Berg

Animation:
Kreukvrij

AWARDS

SpinAward - Silver - Digital Campaign
Lovie - Silver - Digital campaigns
Lovie - People’s - Digital campaigns
Esprix - Bronze - Not for profit
Webby - Nominee - City & Urban Innovation
Webby - Honoree - Best Visual Design
FWA -  Mobile of the Day
iTunes Store - App of the Day