The Next Rembrandt

The Next Rembrandt was created to bring ING’s innovative spirit to their sponsorship of Dutch arts and culture, and to spark a global conversation on where data and technology can take us.

Blurring the boundaries between art and technology, The Next Rembrandt is a 3D printed painting made solely from data of Rembrandt’s body of work, and was created using deep learning algorithms and facial recognition techniques.

We created the animations that where used to explain the technical process of creating 'The Next Rembrandt'.  

The story behind the artwork

The story is following the narrative of the steps that went in the proccess of creating the 'next Rembrandt' artwork. From gathering the data to determing the subject and from generating the features to bringing it to life using 3D printed paint. A visual language was created to help visualing the process and to be able to explain the fine details which were applied to the processing of generating this piece of art.

CLIENT

J. Walter Thompson Amsterdam
ING

OUR ROLE

Animation

CREDITS

Creative Director:
Bas Korsten

Concept:
Bas Korsten, Robert Nelk, Mark Peeters

Copy:
Kasia Haupt Canning, Bas Korsten

Art Direction:
Guney Soykan

Technical Director:
Emmanuel Flores Elias

Digital Director:
Jesse Houweling

Design / Design Direction:
Vinesh Gayadin

Animation:
Olaf Gremie

Strategy Director:
Augustin Soriano

Website development:
Superhero Cheesecake

Developer:
Morris Franken

Developer:
Ben Haastra

Special Advisor:
David Navarro

Special Advisor:
Ferran Lopez