Dutch Customs App

The brief from Dutch Customs (Douane.nl) asked for an awareness film at Amsterdam Schiphol airport to drive a large increase in downloads for their flagship app. The app's primary use case is helping international travelers identify and calculate the levies on controlled items. It's a pretty dry app (as seen by the screens in this animation) and the client's expectation was for something pretty "standard" as well.

But to really grab and hold the attention of bored travellers, and then activate them to download, you need to do something that catches the imagination a little more in the sterile and sometimes stressful airport environment than the standard government PSA. 

As the organization was mid-rebrand, we had the opportunity to turn the PSA into a much more visually interesting animation that would have real stopping power, and could work as one longer animation or three shorter ones depending on context.

Middle east

Africa

South America

CLIENT

J.Walter Thompson
Rijksoverheid

OUR ROLE

Direction
Production
Animation

CREDITS

Design Director:
Mike Hambleton

Digital Director:
Jesse Houweling

Director:
Olaf Gremie

Storyboard:
Henk-Jan Sneijder

Illustrator:
Mads Berg

Animation:
Henk-Jan Snijder
Olaf Gremie

Music:
MassiveMusic

AWARDS / NOMINATIONS

ADCN - Nominated in the Animation category